Plans to problem the top-selling Toyota HiLux with a brand new ‘mid-sized’ pick-up are gathering tempo at Ram in North America.


The strongest indicators but of a rival to the Toyota HiLux from US pick-up maker Ram – with petrol or electrical energy – have emerged out of North America.

The top of Ram has confirmed there may be rising curiosity within the USA for a smaller pick-up than the full-size Ram 1500 presently offered in Australia.

The brand new mannequin would compete head-on with fashions such because the Toyota HiLux and Ford Ranger – Australia’s prime two promoting autos for the previous 5 years in a row.



Ram has not had a rival within the world “compact” pick-up phase because the Dakota was axed within the US in 2011.

It coincides with studies Ram’s Brazilian division is advancing its personal plans for a brand new compact ute, primarily based on a car-derived platform – however which is predicted to make use of petrol engines.



Though there isn’t any discuss of right-hand-drive variations of both mannequin – or whether or not a Ram-badged HiLux rival could be offered in Australia – plans for a smaller Ram ute look like gathering tempo.

“The most important greatest white house alternative for our model is a mid-size pick-up,” Ram CEO Mike Koval instructed US web site Muscle Vehicles and Vehicles.

“We’re clearly taking a look at it very, very carefully, however nothing to announce right now.”



Why Koval hasn’t referenced Ram USA’s plan for an electrical mid-size ute – due a while between 2024 and 2026 – is not clear.

In the meantime, the Brazilian program is working beneath the codename of ‘291’, and is rumoured to hold the Ram 1200 badge to manufacturing, in keeping with Brazilian web site AutosSegredos.

The Brazilian improvement work might tie-in with the plans from the US, primarily based on Koval’s feedback, though Ram could possibly be tapping sources from different manufacturers inside within the Stellantis group (the merger of Fiat-Chrysler and Peugeot-Citroen).



“[Because of the merger] we even have entry to completely different platforms, so I’m taking a look at different options, and different alternatives that we presently have on the market in different markets,” he stated.

“I’m completely taking a look at it, I promise you that. I feel there’s alternative in that small truck portion within the US market, and that is the place I am trying to leverage a part of our portfolio that will exist in different nations and doubtlessly bringing one thing right here.”

Paul Gover has been a motoring journalist for greater than 40 years, engaged on newspapers, magazines, web sites, radio and tv. A professional basic information journalist and sports activities reporter, his ardour for motoring led him to Wheels, Motor, Automobile Australia, Which Automobile and Auto Motion magazines. He’s a champion racing driver in addition to a World Automobile of the 12 months decide.

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